Buyers Gaining More Power in Housing Market

Are we officially in a buyer’s market? In this episode of Today in Mortgages, Michael David and Rich unpack new data showing sellers are still expecting top dollar—but are finally becoming more willing to negotiate. Learn how buyers can leverage concessions, how loan officers can stand out, and what sellers need to do to win in today’s market.

🎯 In this episode, we cover:

• Whether the market has officially shifted from sellers to buyers
• Why pricing correctly matters more than ever
• How seller concessions are actually getting deals done
• Smart ways buyers can use concessions (rate buydowns, closing costs, and more)
• How loan officers can differentiate themselves by educating buyers
• Why a fast, fully underwritten 10‑day close can win deals
• What sellers should do heading into spring and summer buying season

Rich also explains how Network Funding empowers loan officers with the tools, products, and flexibility to build their personal brand—instead of hiding behind a corporate logo.

If you’re a buyer, seller, real estate agent, or mortgage professional trying to navigate today’s market, this episode is a must‑listen.

Today in mortgages is produced by Network Funding, LP, which is an equal housing lender, NMLS# 2297.

The content of this program is meant to be a commentary on mortgage and real estate news and any discussion of rates and or products should not be taken as individual mortgage or home buying advice or pricing estimates, and any commentary on this show is should not be considered a promise to make a loan. All applicants for a loan must qualify and you should consult a professional regarding your individual loan scenarios for your financial situation. Visit our website at nflp.com/licenses for all state licensing and other legal information.